Google Remarketing and Adult Products
There’s something creepy about remarketing. Does it work? Absolutely. We use it for our clients and I’ve definitely purchased items because of it. At the same time, it does feel kind of Big Brother, doesn’t it?
What with all those ridiculous Scroogled commercials and everything else you’re seeing about Google’s privacy policies, remarketing can seem like a further invasion of privacy. I’ve been wondering for a while – as I’m sure many other people have – how can we be sure Google has our best interests in mind when we do marketing with them?
Fortunately, Google is Watching Out For Us
I talked to a client last week who sells an adult product. The business was looking to do a PPC remarkerting campaign and he was dismayed to discover he couldn’t sell sex toys via remarketing.
So picture this scenario: You’re self-employed. You’re online looking at adult products. You bring your laptop to a meeting the day after and set up your laptop to give a business presentation. You hook your laptop up and visit a popular site you’ve bookmarked to use in your source materials. Once you visit that site, bam. There it is: ADULT SUPERSALE! ONE DAY ONLY! AS MUCH AS 50% OFF ALL TOYS! All this, complete with huge, blinking and glaring sex toys surrounded by graphics of neon lights.
I’ll bet you one person at that table knows what remarketing is because they’ve noticed it happening on their own systems. If that’s not a disclosure of personal information that could be harmful to your business or name, then you probably already work in the adult industry.
Google’s Banned List
Fortunately, Google gives us some protection as to what’s banned. Here’s a list:
- interest or participation in adult activities (including alcohol, gambling, adult dating, pornography, etc.)
- sexual behavior or orientation
- racial or ethnic information
- political affiliation
- trade union membership or affiliation
- religion or religious belief
- negative financial status or situation
- health or medical information
- status as a child under 13
- the commission or alleged commission of any crime