How to Survive the Google Hummingbird Update
You’ve probably already heard the news – Google rolled out another update a month ago. Unbeknownst to many of us out in search engine land, the Hummingbird update is already affecting SERPs and has been for a while. Cue 1 million SEOs all going, “I knew this was going to happen” in public, then scrambling to see how their client rakings were affected in private. ☺
How Do I Survive Hummingbird?
There are some challenges to making adjustments when Google changes something, but this time we’ve been sitting on this change for a month without knowing it. The first thing to do is check your statistics – or have your SEO provider check them – to get a good idea of how your traffic changed over the past month.
Better yet – rather than panicking over your current keyword set – use Google Webmaster tools or comparative software to take a look at new keyword leverage. Because Hummingbird is an intent based adjustment – meaning it’s all about Google shifting results to meet what Google users mean when they type in a cluster of keywords – you might find your site ranking for key terms you haven’t before. This is a good thing! The more relevant queries you find hidden in your stack, the more you can leverage those for better results in the future.
Don’t Hide. It’s Just a Bird.
I watched Panda and Penguin literally wipe businesses out. Anytime someone says “Google Update” now, many small business owners who rely on their SEO traffic have panic attacks. I totally get that.
If it helps any, know this particular update is a full algorithm update. Google is trying to make search processing much faster and more streamlined. They’ve literally reworked their entire algorithm (the extent of which they’ll never tell us, of course,) and we all saw it coming, noticed some changes, but had no idea as to the extent of those changes. There’s always room for making a different in the way your website ranks on the search engines.
Remember, it’s not too late.
Finally, if you don’t have a plan to boost your social engagement and ensure you’re focused on keywords that snare users based on intent, we should talk! We need to start looking at quality rather than quantity for your SEO efforts. We aren’t just priming the pump at a keyword mill anymore. We really need to get down to the meat and potatoes of what your users are looking for, how to best express the services they get from you in keywords, and using social media to bolster your influence across the board.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text]
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