On Work Life Balance
Work-life balance isn’t just about going home and flopping in front of the TV. It’s about embracing things you enjoy outside of your business and that constant stream of work you (hopefully) leave behind when business closes.
For me, yoga is an important part of that. I teach Kundalini Yoga at Quiet Winds of Change in Baltimore MD. It’s a cute studio about a 25 minute walk from my place in Mt. Vernon.
Learning to be a yoga teacher again is a personally defining move for me. Being a part of QW staff requires an audition class, which I taught in August of this year. I was hired to start in September. It’s been a great few months there, but the audition process was a killer. I kept thinking, “Am I faking this? Am I totally full of crap and ready to become a yoga teacher?”
My last day of yoga school, one of my teachers said, “Remember that you’re a teacher because a student is dreaming you into existence.” Take from that what you will, but I can tell even now that some folks out there could really use a yoga class, and I’ve had the pleasure of teaching those folks the fine art of Kundalini as taught by Yogi Bhajan. I was ready, I am qualified to bring students to their next level and all my doubt was just standing in my way.
How Does This Translate To Your Business?
If you’re a business owner who’s out on the ledge with advertising, remember that someone who needs your products is dreaming you into existence. Someone out there wants what you have to sell. For most businesses, the problem is that your target audience may not see you, may not have any idea you’re there at all. It’s time to tell them.
I’m definitely not encouraging you to throw caution to the wind, get out your credit card and start running in to the point where you’re spending all your money on advertising. I am encouraging small businesses to take their next step, whatever it is. If this step involves talking to a small business consultant (like us!) to do some advertising within the confines of a small budget, it can be done. If this means making that website you’ve been procrastinating on, do it – or talk to someone about helping. It’s time to consider those things that keep you from getting your stuff out to an audience who needs to buy from you and to eliminate those challenges.
If you’ve already jumped that ledge and you’re working 12-14 hours a day, maybe it’s time to move on to worrying about your personal life. Yesterday’s entry about work life balance mentioned setting your dollar per hour rate and sticking to that. Have you done that? If not, it’s time to take a look at determining your worth and not settling for less.
Best of luck in your business!