Why I Don’t Take on Crowdfunding Projects
Aspiring freelancers, this one is for you.
Be-Vast takes on a variety of clients – so I always feel like there should be some distinction regarding what clients we don’t take on. Unfortunately I can’t put this out there in any of our business listings or profiles. Once you say you don’t do something, or use prohibitive language, I feel that people start thinking prohibitively about you. That’s definitely not the vibe I want to give out. Even if a client doesn’t hire us, I want people to talk to us about their marketing and let me give them some advice. I enjoy it!
At the same time, there are some types of projects I just know aren’t going to be a good fit for us out of the gate. It’s a disservice to us, to the client, to the process and to their future marketing to take them on. I’m intending this post to illustrate these types of clients more for the benefit of freelancers who are starting out, when you don’t really have an idea what to bid on. Soooo – here goes!
Today I’m going to focus specifically on Crowdfunding.
I think crowdfunding is incredible, it’s powerful and it works. I don’t need to point out examples of awesome crowdfunding campaigns that are taking folks to the next level. It’s a great idea for businesses, for individuals or for a cause.
It’s just not fun to market them.
I think there are probably a ton of marketing agencies out there that are good at crowdfunding – but I think it’s a specialty service that demands some type of investment. Crowdfunding a project needs to happen because the project is near and dear to your heart. If your project is a vanity one- a film you’re promoting, a book you’re writing, a game you’re working on – it’s very difficult to get a stranger on board with the same level of enthusiasm you have.
I think it’s also important to convince people out of the gate why your art and your vision are worthy of their money. A marketer can help you understand how to explain these points to people, but keep in mind you’re working with these points and with your product within a certain window of time. It takes time for a marketer to get to know you and your brand, and those time frames are often woefully short.
There’s also a certain amount of the Field of Dreams mentality that comes with crowdfunding. “If we build it, they will come!” Not necessarily, and I think some folks hire marketers believing that a little extra money to someone who knows will be a guarantee that their project will succeed. That’s absolutely not true. Like any kind of marketing, there are no guarantees. Failure is much more possible if you don’t have a good window of time to devote to your crowdfunding campaign, so going to the extra expense of a marketer who doesn’t get you there in a short period of time is a breeding ground for resentment.
So to freelancers, take these projects on carefully. Only take them on if you’re so excited about them that you’d want to work on them at virtually no cost. That’s how excited you have to be. Some of the most scathing job site reviews I’ve seen are from crowdfunders who are super angry that the marketer they hired didn’t get their project to a 100% goal. There are no guarantees – so take on projects and clients you’re passionate about. If you can’t take care of a company’s marketing like it’s your own, it’s not a good fit!Image credit: © Melking | Dreamstime Stock Photos & Stock Free Images